Research started by organizing a meeting with our client, prior to the meeting we wrote down key questions to help build up a real idea of what the company is, who their target market and what their current brand fundaments are and what they want to be in the future.Our next crucial phase involved extensive research. We left no stone unturned, starting with a thorough analysis of the competition. We also drew inspiration from successful brands, aiming to distil what made them resonate with their audience. Defining our target users was pivotal, and we achieved this through surveys and in-depth brand research.We examined various brand briefs to extract essential keywords and performed a detailed colour analysis to ensure our branding would evoke the desired emotions. We established a strong foundation by listening to the client’s vision and maintaining constant communication. We even explored the landscape of social media outlets to understand both what the brand currently represented and what it could become. We carefully studied the physical gym’s style to ensure it harmonised with our narrative.