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BRANDING FOR BUSINESS VALUE

TEAM Neneh, Ron, Samira, Nataša, Hedda, Ana

CLIENT Cross Fit Medis/ Sickla

DESIGN CHALLANGE

01.

New Company Name

02.

A new logo

03.

New fonts

04.

New branding colors

Our challenge was to build a unified and cohesive brand message for Crossfit Medis/ Sickla.

The Company felt they have a world-class product, but the branding didn’t portray who they are or what they stand for.

 

Our Goals were to deliver.

RESEARCH

Research started by organizing a meeting with our client, prior to the meeting we wrote down key questions to help build up a real idea of what the company is, who their target market and what their current brand fundaments are and what they want to be in the future.Our next crucial phase involved extensive research. We left no stone unturned, starting with a thorough analysis of the competition. We also drew inspiration from successful brands, aiming to distil what made them resonate with their audience. Defining our target users was pivotal, and we achieved this through surveys and in-depth brand research.We examined various brand briefs to extract essential keywords and performed a detailed colour analysis to ensure our branding would evoke the desired emotions. We established a strong foundation by listening to the client’s vision and maintaining constant communication. We even explored the landscape of social media outlets to understand both what the brand currently represented and what it could become. We carefully studied the physical gym’s style to ensure it harmonised with our narrative.

STRATEGY FOUNDATION

With our research in hand, we began constructing the foundation of our brand storytelling strategy. Style states became our guiding stars, helping us transform our ideas into a cohesive vision. We divided our work into manageable tasks with clear deliverables, ensuring that every team member had a specific role to play. This division of labour streamlined our efforts and made our process more efficient.Additionally, we conducted further research to refine our strategy, leaving no room for ambiguity. We embarked on the critical task of building the brand’s logo and meticulously selecting fonts and colours that would align with our narrative. These choices were made with careful consideration and in line with our research findings.In summary, our journey in brand storytelling began with understanding the design challenge presented by the customer. We then undertook thorough research to gather insights and inspiration, followed by the development of a solid strategy foundation. This process allowed us to create a compelling and coherent brand narrative that resonates with our audience.

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HERE WE GO

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"Aspire empower individuals with ambitious goals, even when time is limited."

Brand overview
Established in 2013 as CrossFit Medis & Sickla, Aspire is a Swedish lifestyle gym dedicated to enhancing the lives of its members. We are known and trusted to deliver the most effective fitness program for people over 40. Our foundation lies in CrossFit principles, offering a niche-focused, personalized approach to fitness.

Objective
Our mission is to fundamentally improve the health and quality of life for our members and their families.

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Target Audience
We cater to individuals aged 40 and above who aspire to build healthier habits and achieve measurable life-changing results.

Insight
Middle-aged professionals in corporate careers seek to seamlessly integrate a gym-inspired lifestyle into their daily routines.

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Animated version

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Still version

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Still version

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Animated version

A soft color palette that reflects the brand and differs from the competitors.

Brand Voice
We convey our message with passion and expertise. The colors represents a welcoming and soft approach to a place where you become bad ass.

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We got this far...

What
ABOUT
The
Fonts?

Place Holder

They have not decided on anything yet, so let's go with avenir for now. They have not decided on anything yet, so let's go with avenir for now. They have not decided on anything yet, so let's go with avenir for now.

They have not decided on anything yet, so let's go with avenir for now. They have not decided on anything yet, so let's go with avenir for now. They have not decided on anything yet, so let's go with avenir for now. 

They have not decided on anything yet, so let's go with avenir for now. They have not decided on anything yet, so let's go with avenir for now. They have not decided on anything yet, so let's go with avenir for now. 

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